Wezen, which means "essence" in German, is a new body care range created for Dr Martens. It includes a fragrance bottle, a hand and foot cream and a facial exfoliating gel. With its German origins, created and designed by Klaus Martens, WEZEN brings together the origins of the brand and its culture from the 60s to the 80s. This punk rock universe linked to the essence of Dr Martens inspired me to design a range in homage to this popular footwear brand.
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The Wezen project aims to fuse Dr Martens' punk rock heritage with a contemporary approach to wellness, embodying the very essence of the brand. By creating a range of body care products, from a distinctive fragrance to a hand/foot cream and exfoliating face gel, Wezen aims to offer a bold and authentic sensory experience. This initiative, aims to create a timeless link between customers and the brand, celebrating self-expression and confidence in one's own style through products imbued with the history and inner strength of Dr Martens.
