During my international career in Berlin, I had the opportunity to take part in a storytelling project.
For this project, we wanted to produce an advertising pre-campaign for Germany's popular pet shop "Das futterhaus", a shop selling a variety of products for all kinds of animals.
For this project, we wanted to produce an advertising pre-campaign for Germany's popular pet shop "Das futterhaus", a shop selling a variety of products for all kinds of animals.
The idea was to create an animated storyboard depicting the friendship and mutual aid of two different personalities, on the one hand a stray cat who is unsociable and afraid of others, furtively seeking food and comfort in his life as a street cat, and then discovering the mutual aid of a pet dog willing to come to his aid in order to find what he is looking for.
The story is based on the moving lines between the meeting of these two distinct personalities, symbolising the mutual aid of social life.
