Alcool info service is the national helpline for alcohol and addiction.
It is also responsible for compiling, updating and making available to the public the national directory of specialist addiction services.
It is open to people who wish to talk anonymously about their problems and receive advice.
It is also responsible for compiling, updating and making available to the public the national directory of specialist addiction services.
It is open to people who wish to talk anonymously about their problems and receive advice.
On the posters, the alcohol is the focus of attention and an unusual element is added. This element is a child's toy, such as a cuddly toy, a doll, a plastic car or a straw.
The aim is to arouse curiosity and intrigue in the target audience. Our target is people affected by alcoholism who, without necessarily realising it, have an impact on those around them and on children. The three posters use the same motifs, with a glass of alcohol in the centre and one or more children's toys. The environment is dark and misty, and the logo and text are placed in the same positions.
The aim is to arouse curiosity and intrigue in the target audience. Our target is people affected by alcoholism who, without necessarily realising it, have an impact on those around them and on children. The three posters use the same motifs, with a glass of alcohol in the centre and one or more children's toys. The environment is dark and misty, and the logo and text are placed in the same positions.
The aim is to arouse curiosity, intrigue the public and make them think. To achieve this, the campaign has to be striking and uncomfortable. The cuddly toy represents a child suffering from the alcoholic behaviour of its parent. This metaphor allows us to reach a wide target audience and emphasises the fact that a child is not a toy. They have a responsibility and are vulnerable.
