As an iconic venue, the Lille Natural History Museum is looking to modernise and continue its visibility during a two-year closure for works. The first component of this project is a visual communication campaign on social networks. This campaign aims to keep the public engaged even when the museum is closed. By adopting a modern, playful approach, we hope to capture the attention of a young, connected audience. The visuals, videos and stories shared will showcase the museum's natural treasures, encouraging interaction and sharing.
FEED INSTAGRAM
object of the month
Communication campaign on social networks: The museum is planning a visual communication campaign on social networks to maintain public interest during its closure.
Publishing fun information on Instagram: On Instagram, the museum will regularly publish fun information such as interesting facts and anecdotes about elements of the museum, as well as interactive quizzes to entertain and educate its public.
Publishing fun information on Instagram: On Instagram, the museum will regularly publish fun information such as interesting facts and anecdotes about elements of the museum, as well as interactive quizzes to entertain and educate its public.
quiz of the month
answers to the quiz
"did you know" concept
The project involves developing a prototype for a life-size treasure hunt application. This application will offer visitors an immersive experience, inviting them to explore the museum's hidden treasures while taking on fun and educational challenges.
Development of a life-size treasure hunt application: At the same time, the museum will be developing a life-size treasure hunt application to offer visitors an immersive experience, inviting them to explore the hidden treasures while taking on fun and educational challenges.
prototype by Caroline urbaniak
Social media by Adèle Theil
